GYM CLUB | SOCIAL MEDIA | IDENTITY

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ABOUT BRAND:

FitBox is a unique place where friendliness, strength, courage and kindness come together. This gym is designed to inspire people to live a healthy lifestyle. The brand team has lovingly designed a space where you can be active, socialize and reach your goals.

The brand is based in the ski town Bansko in Bulgaria, and its main mission is to create a unique space for self-improvement. The target audience is people from 20 years and older, traveling around Europe and loving active vacations. Customers are loyal to FitBox space because this is where they feel among like-minded people. Welcome to FitBox!

TASK:

To create a social media branding based on an existing logo. Particular attention should be paid to maintaining a sporty character and stick to a color scheme that includes yellow, black and gray.

SOLUTION:

My main objective for this project was to create a design that combines a sporty, minimalistic and dynamic style which reflects the brand values. The brand graphics were based on the distinctive curves of the logo, while keeping the lines thick to maintain a consistent style. These elements give the brand a unique identity, setting it apart from other gyms. This design emphasizes the uniqueness similar to the uniqueness of the FitBox space itself, as well as guarantees high quality and a special atmosphere inside the gym.

Brand identity: Anastasia Zubkova

Motion design: Anastasia Zubkova & Polina Egorova